Lanikai Shrimp Shack, Hawaii,
Ingrid’s Hair Design, Denmark
and Ixa’s Bicycle World, Panama
Advertisements placed on the back page of
Main Echo, Frankfurt on March 29, 30 and 31, 2011
Part of an ongoing series using different newspapers around the world. In Runners Chodzko finds small businesses existing in remote places without any online presence or capacity to advertise or promote their services and then places advertisements on their behalf in newspapers based in urban centres in other countries. So, for example, a bicycle repair shack in Panama becomes advertised in the centre of Frankfurt, apparently transcending, in a huge leap, its current context.